Pure white daisy flowers with drooping petals around a golden-bronze cone, blooming all summer. A reliable seed-grown coneflower beloved by bees and butterflies.
At a glance
- Plant type: Perennial
- Mature size: 80 cm H × 45 cm W
- Aspect: full sun and part shade or morning sun
- Water: happy on low water
- Frost: hardy
- Maintenance: low maintenance
- Origin: Exotic
About White Swan Coneflower
Botanically, Echinacea purpurea 'White Swan' is a moderate-growing perennial in the Asteraceae family. It reaches around 80 cm tall and 45 cm wide at maturity, with deciduous foliage. White flowers appear for much of the year.
Where to grow White Swan Coneflower
White Swan Coneflower suits cool-temperate, warm-temperate and Mediterranean climates and grows best in full sun and part shade or morning sun. It is frost hardy and shrugs off cold winters. It also is a genuinely water-wise choice.
Soil & planting
White Swan Coneflower does best in free-draining soil. Plant into well-prepared ground, firm the soil around the roots and water deeply to settle it in.
Watering & feeding
White Swan Coneflower is happy on low water, so once its roots are down it needs little supplementary water. A feed in spring with a balanced fertiliser keeps growth strong. In its first year, water deeply once or twice a week to settle the roots in, then taper off as it establishes.
Pruning & care
Prune White Swan Coneflower after flowering to keep it compact and encourage the next flush of blooms. Overall it is low maintenance.
Using White Swan Coneflower in the garden
White Swan Coneflower earns its place for feeding bees and pollinators, attracting butterflies, drawing nectar-feeding birds into the garden and cut flowers for the vase.
Companion planting & design
For a cohesive, low-care bed, pair White Swan Coneflower with other plants that enjoy the same happy on low water and cool-temperate climate. Repeat it through a border to tie the planting together and give a sense of rhythm.
Good to know
It is regarded as non-toxic and pet-safe.
Buying White Swan Coneflower
Plant Sale lists White Swan Coneflower as potted plants and seed. Stock isn't live yet — register your interest using the panel above and we'll email you the moment it is available.
Prefer to grow it yourself? See the White Swan Coneflower seed sowing guide for depth, timing and germination.